Three Years Later, the John P. Pow Company Explains How
the MGI JETvarnish 3D Changed Their Business Model.

3rd Generation Publishing Services Specialist Looks Back on MGI Digital Finishing Investment with New Customers and Business Growth.

MELBOURNE, FL (USA), September 8th, 2015 – Three years ago, the John P. Pow Company and MGI Digital Graphic Technology joined forces to help expand digital finishing options for the book publishing industry. Since then, JP Pow has been building and growing the range of its publishing and printing services portfolio with the MGI JETvarnish 3D Digital Finishing Solution. Together, John P. Pow Co. & MGI are helping publishers sell more books.

A Tradition of American Publishing & Printing Goes Digital
For over 70 years, the John P. Pow Co. has been providing expert lithography & print finishing services to some of the world’s finest publishers – with a nationally recognized specialty in both paperback book covers and hardback dust jackets. “Our original investment in the MGI JETvarnish 3D was designed to provide our clients with the highest quality standards and most flexible design options possible.” said Mr. Mark Finneran, JP Pow’s Vice President.

“MGI’s technology helped launch us towards the digital future.” added Mr. Finneran. “We’ve expanded our trade service business and experienced successful growth in “touch-centric” book cover market categories in publishing like holiday, seasonal, children’s, home décor, cooking and technical works”.

“Now we have more finishing options for all kinds of book covers and other types of commercial printing projects as well. The JETvarnish 3D produces strong, finely detailed textures and a durable enhancement effect that customers love.”

MGI System In-House Leads to Improved Quality & Project Management
“Prior to working with MGI, we outsourced our Spot UV work. Now, by bringing the JETvarnish 3D in-house, we can manage our costs, ensure high quality, offer more customer options and manage our production schedules more effectively. For the last three years, the machine has been in continual production mode – at times going 2 shifts non-stop.”

Profitable Prototyping, Short Runs & POD Services
”Furthermore, the JETvarnish 3D’s ability to quickly prototype new designs and implement short runs has helped us increase our capacity for highly profitable customized projects such as limited editions, private printings and E-Commerce-driven Print-on-Demand (POD) services.”

Improved Competitive Position
“The addition of MGI Digital Finishing Services has helped us establish a better competitive position.”, Finneran continued, “The ability to quickly prototype and implement short runs gives us a sales advantage in our key target markets. The features & functions of the JETvarnish 3D give us something new to sell and show customers. The MGI digital enhancements are a brand new change in the industry and are a sexy & exciting advance towards the future of the print finishing business.”

Increased Quality Enhances Customer Experiences
Mark Finneran summarized JP Pow’s experience with MGI digital finishing technology by saying, “Our relationship with key clients has growth and strengthened with the high quality output, improved job scheduling, more flexible project management and greater customer satisfaction that comes from the MGI JETvarnish 3D Spot UV 2D coats & 3D texture effects.”

“We’re honored to help contribute to the creative skillcraft of such a respected firm as JP Pow. For three generations they have helped publishers produce great books that get noticed, purchased and read.” said Kevin Abergel, MGI Vice President of Marketing & Sales.

MGI’s JETvarnish 3D digital finishing product supports production printing applications to produce eye-catching, luxurious-feeling 3D foil & embossed textured effects. The JETvarnish 3D streamlines spot UV coating, embossed tactile coating and foiling through a fully digital process that requires no screens or dies and no minimum runs. MGI’s creative enhancement options help graphic artists & printers utilize their craft experience to offer dynamic new digital designs, features and formats.

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About the JP Pow Company: Premier Printing & Publishing Specialist
In 1935, John Percy Pow started using a one-color letter press to produce advertising material for Boston businesses. The business grew when John Pow’s son Jack entered the business. In the late 50’s, Jack Pow teamed up with Tom Finneran Sr. and the two became partners. Soon afterwards, the firm moved to offset printing ranging from one to four color technology.

From then on, John P. Pow Co. steadily built a reputation for providing publishers with high-quality book components along with top-notch, personalized customer service. John Pow branched out and is now serving customers both locally and nationally. JP Pow is a strong reliable business with nearly 50 employees working day and night at their South Boston location. Even with this growth, John P. Pow continues to offer the type of personalized customer service a small firm does best. They remain a family-owned business, with the founders’ grandchildren now actively involved in operations.

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MGI Media Contact:
Kevin Abergel
Vice President of Marketing & Sales
MGI USA, Inc.
+1 321 751-6755

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Mid-State Litho, Inc.
5459 Fenton Rd. Flint, MI 48507
Toll Free: 1-800-343-4231
www.midstatelitho.net