Category Archives: Shared Articles

Print Promotes Forests

PrintPromotesImagePrint Promotes Forests
Article Provided by ChoosePrint.org

There are many misconceptions about the environmental impact of print on paper. Since printers and their suppliers use natural resources—trees—as a substrate for their products, many people think that by forgoing printing, they are saving trees and making the right choice for the environment. However, the exact opposite is true.

Print Values Trees
Much paper now comes from sustainable forests. These sustainable forests are essentially “tree farms,” where trees are grown as a crop, just like broccoli or wheat. When these trees are harvested, new stocks are planted. Print gives landowners a financial incentive to renew forests rather than convert them for other uses, such as agriculture or development.[1]

Print Uses “Waste”
Overall, one-third of the fiber used to make paper comes from wood chips and sawmill scraps; another third comes from recycled paper.[2]In the United States, 76% of paper and paperboard mills use at least some recovered material in their manufacturing process in 2011, while 113 paper mills used recovered fiber exclusively.[3]

Print is Recycled
But that is not the complete story. Print on paper is recycled and reused. In 2011, nearly 66% of paper used in the United States was recycled, and this number increases each year with more deliberate curbside and drop-off collection systems.[4] Recycled paper is used to make everything from construction products to consumer goods.

Print is Responsible
Just 11% of the world’s forests are used for paper, and in the U.S. the wood used to produce paper increasingly comes from certified forests.[5]The Forest Steward Council (FSC) and Sustainable Forest Initiative (SFI) track fiber content from certified lands through production and manufacturing to the end product.

From sustainable forests to the renewable nature of trees and the recyclability of paper, the print and paper industries have a positive environmental story to tell—one in which print on paper and healthy forests thrive hand-in-hand.

Source: Two Sides, 2013. Click to enlarge.

Source: Two Sides, 2013. Click to enlarge.


[1] Edward L. Glaeser, Professor of Economics, Harvard University, “A Road Map for Environmentalism,” Boston Globe.
[2]U.S. EPA, Office of Solid Waste, 2014.
[3]American Forest and Paper Association, “Fun Facts,” 2014.
[4]U.S. EPA, Office of Solid Waste, 2014.
[5]5]International Paper, Down to Earth, “Is it Worth Printing?”


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

Print Drives Online Sales

PrintDrivesImagePrint Drives Online Sales
Article Provided by ChoosePrint.org

Print is a major driver of online sales. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, telemarketing, and the internet by providing an extra dimension that’s warm, inviting, highly personalizable, and technologically savvy.

Traffic Lift
Studies show that print advertising drives consumers to online shopping. For example, a study by the Direct Marketing Association[1] shows that 78% of consumers react to direct mail immediately; when they receive mail from a brand that they’re interested in, 44% visit the brand’s website and 34% search online for more information about the product.

Sales Lift
A 2013 study by global management consulting firm Kurt Salmon shows that print catalogs directly boost online sales. They do this by increasing purchase intent – 58% of online shoppers surveyed said they browse catalogs for ideas, and 31% have a retailer’s catalog handy when they make an online purchase – and by increasing the average order size (compared to internet-only customer shopping) by 12.5%.[2] Another study, by Exact Target, found that 65% of consumers surveyed have been directly influenced to purchase an item or service thanks to a direct mail piece.[3]

Brand Awareness in the Digital Age
Consumers are more likely to learn about new brands, products, and services  from print media (e.g., magazines and newspapers), television and online media (e.g., news site and blogs) rather than from social media channels, such as Facebook and Twitter.[4] In addition, highly active smartphone owners, those who do six or more activities daily on mobile, are both subscribing to and reading more print materials than any of the other groups (smartphone or regular phone owners).[5]

New Opportunities-New Vision
While online and mobile use continues to grow, marketers are acknowledging and voting with their dollars that print media is a vital component of the marketing mix. Print is an integral vehicle in cross media platforms, employing innovative technologies, including PURLS, QR codes, augmented reality, and intelligent print imaging, to bridge the gap between the real and digital worlds.


[1] UK Direct Marketing Association, “From Letterbox to Inbox 2013.”
[2] Kurt Salmon, “Is the Catalog Dead? Not in the Omnichannel World,” 2013
[3] Exact Target, Channel Preference Study, 2012..
[4] eMarketer,  “Most Consumers Still Don’t Talk About Brands on Social Sites,” January 10, 2012.
[5] Quoted in Gabrielle Kalika, “Heavy mobile users are highly engaged print consumers as well: InsightExpress,” Mobile Marketing.com, December 15, 2011.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

Print & Healthy Forests

Print & Healthy Forests
Video December 10, 2014 | MyPrintResource.com

Print and healthy forests are a natural match. It’s easy to understand why. In North America, trees used for paper production come from well-managed forests or “tree farms.” By providing a market for responsibly grown wood fiber, print on paper gives landowners a reason to grow trees rather than sell the land for other uses. As a result, these landowners plant over 4 million trees each day. With forest growth currently exceeding harvest by 33%, there are 12 million more acres of forest in the U.S. today than what existed just 20 years ago.

Print is Good For Trees

Tired of all of the hype about how we should go paperless and “save a tree”? So are we. After all, media campaigns such as “National No Print Day” only serve to perpetuate the myth that printing and packaging are major causes of deforestation. Which, as it turns out, is really not true. In fact, print is actually good for trees.

Consider these facts:

  • Nearly all of the wood harvested in the US – 91 percent – comes from privately owned forests; the rest comes from government and tribal lands.1
  • 35 percent of US forestlands are owned by family forest owners. This is more than the federal government or private industry. Most only own small parcels of land. These families rely on income from their land to offset the costs of sustaining their forests.2When a working forest cannot make money, the landowner will often sell the land for other uses. The use of print on paper is one of the things that helps provide landowners with a financial incentive to continue to grow trees rather than permanently convert the land to other uses.3
  • Only 17 percent of the wood consumed worldwide each year is used to make paper. Even at that, much of this is in the form of wood scraps and chips leftover from sawmill operations. Of all the trees cut from the world’s forests, over half is used for fuel, mostly for cooking and domestic heating.4
  • Trees are infinitely renewable. We can keep planting trees forever, providing resources for products we use every day, such as paper.5
  • Paper is 100 percent recyclable. In 2013, 63.5 percent of the paper consumed in the US was recovered for recycling.6
  • Much of that recycled paper is used to make more paper. 33 percent of the fibers used to make paper come from recycled paper, 33 percent comes from wood chips and scrap from sawmills, and just 33 percent comes from virgin trees. 7

But this is not the whole story. Paper manufacturers and printers often provide chain of custody certification, through FSC, SFI and PEFC. This certifies that trees used to make paper have been harvested from forests that support responsible, sustainable forest management practices. In addition, the Lacy Act amendments of 2008 require paper importers to declare that the paper did not come from illegally harvested sources.

In the end, from sustainable forests to the renewable nature of trees and recyclability of paper, the paper and printing industries have a positive environmental story to tell. Print on paper and healthy forests go hand-in-hand.

For more information please visit, www.chooseprint.org. 


[1]Fun Facts, American Forest and Paper Association.
[2] Building with Wood Helps Keeps Forests as Forest, American Forest Foundation.
[3] Print Grows Trees.
[4] Frequently Asked Questions, Paper University.
[5] Go Paper. Grow Trees. International Paper.
[6] Frequently Asked Questions, US Environmental Protection Agency (EPA).
[7] Paper and Paperboard Recovery, Paper Recycles.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

10 Common Print Buying Errors

10-common-print-buying-errorsTen Common Print Buying Errors And What To Do About Them
By Matthew Parker | Print & Procurement Ltd.

ERROR #1
CHOOSING THE WRONG SUPPLIER

There is a huge number of print buyers who are using the wrong suppliers for their products. Printers with large presses suited to magazines and brochures are never going to produce small runs of in-house stationery cost effectively. Equally, smaller printers may not be able to physically produce larger products. Whether the printer
prints litho or digital, or sheetfed or web, will also have an effect on the way your product looks. However, a plant list is only one issue to consider when selecting a supplier. For more issues to consider, turn to the article on page 18 of this booklet.

ACTION POINTS

  • Review the press sizes at your printers. Consider how your products fit on those presses.
  • Is the sheet size you are using appropriate for your product?
  • Are your products producing economic run lengths for your printer’s presses?
  • Can your printers fulfill all other service and quality needs? Do they understand
    your types of products and the culture of your organization? Do they produce
    similar jobs to that which you require?
  • If you have a lot of printers, consider running a supplier evaluation exercise to
    check that they are all meeting the minimum criteria that you need.

ERROR #2
NOT TALKING TO YOUR PRINTER (AND NOT ADMITTING YOU DON’T UNDERSTAND WHAT THEY ARE SAYING)

E-mail is a wonderful thing. It has transformed our way of communicating. However, there are times when it is much better to pick up the phone! If you are not quite sure how to specify your product, then talk to your printer. They should be able to guide you to define exactly what you want, as well as coming up with great ideas on alternative methods of production. If they can’t then you should consider changing supplier. Many people are scared of talking to a printer because of the amount of jargon that is used in the printing trade. I am still learning many new phrases and many new techniques! If you don’t understand what the printer is saying, ask them to explain in plain English! It
is far better that you admit that you are unsure than that you end up with some expensive mistake.

ACTION POINTS

  • Pick up the phone!
  • Learn some new printing phrases (and consider creating some rhyming phrases to help you remember them!).
  • Ask your printer to come and visit you with some inspiring samples of their work.

ERROR #3
NOT SPECIFYING CORRECTLY

It is vital that your printer has every detail of a job if they are to produce an accurate price. I have a quote template with eighteen fields to be filled in before
it should be sent to the printer. Areas such as delivery (overnight or direct?), post (first or second class, pre-sorted or not, Royal Mail or another provider?) and packing (in bulk or in boxes?) can all make a big difference to the final price. Equally, it is vital to specify and final finishing, such as varnishes or laminates correctly, ensuring that you receive the look and feel that you had envisaged for a finished item. When you are happy with the technical specification and are satisfied that you have included all the details, don’t forget to think about the paper – see the next point.

ACTION POINTS

  • Try to envisage a product as you are specifying it.
  • Create a physical sample from the correct paper stock.
  • Calculate the savings if you run to a smaller size of product where you can print more to a sheet size.
  • Check that you have ALL the details on your request for a quotation and that your printer has quoted exactly what you have requested, so that extra costs do not creep in at the last minute.

ERROR #4
NOT USING THE RIGHT PAPER GRADE

Paper is an important part of both the look and feel and the cost of a product. Understanding the different grades of paper is important, especially in the current climate of rising paper prices. Reducing a 100gsm stock to a 90gsm stock on a brochure will typically save 10% of paper costs, and potentially reduce postal costs as well. However, you also need to consider how this will affect the feel of the brochure. Could you replace your standard grade with a bulkier paper (which could also be cheaper)? Could you add a heavier cover and reduce the weight of the text stock?

ACTION POINTS

  • Request different paper samples. How do they look and feel to you?
  • Ask your printer or paper merchant how they will affect the look and cost of your product.
  • Discuss the implications within your company.

ERROR #4
NOT USING THE RIGHT PAPER GRADE
Paper is an important part of both the look and feel and the cost of a product. Understanding the different grades of paper is important, especially in the current climate of rising paper prices. Reducing a 100gsm stock to a 90gsm stock on a brochure will typically save 10% of paper costs, and potentially reduce postal costs as well. However, you also need to consider how this will affect the feel of the brochure. Could you replace your standard grade with a bulkier paper (which could also be cheaper)? Could you add a heavier cover and reduce the weight of the text stock?

ACTION POINTS

  • Request different paper samples. How do they look and feel to you?
  • Ask your printer or paper merchant how they will affect the look and cost of your product.
  • Discuss the implications within your company.

ERROR #5
SPENDING TOO MUCH TIME CHASING QUOTES

Writing out quotes for printers, chasing up the responses and comparing prices can be a time-consuming business, especially if print buying is not a core part of your job. If you have regular jobs, consider creating a price matrix with your printer. For each product have a price for a base quantity and then a run-on price (this is a price, typically
per 1,000 items, that can be added to the base price if you require more copies
printed). And don’t forget to ensure you have negotiated reduced prices if
you are printing up more than one version of an item at the same time! A good
matrix will work out a price for you automatically if you enter the quantity you
need. This is also a good time to review your pricing with your printer if you
are committing to more work with them.

ACTION POINTS

  • Sit down with your printer and discuss the products you are printing and how
    you might set up a price matrix.

ERROR #6
NOT TELLING A PRINTER WHAT YOU WANT

I often see or hear of issues that have arisen because the buyer assumed that a printer would do something, even though they had not told the printer what they wanted. When an order is placed with a printer, it needs much more than the technical specification. What quality levels and service standards are you expecting from your printer? Do they understand your deadline requirements? If the printer has not been told what you expect, how will they know about any special issues that you consider important?! If you place work regularly with a supplier you should consider implementing an SLA (service level agreement). This should clearly outline what you expect from your supplier and what your supplier should expect from you.

ACTION POINTS

  • Map out the processes that you undertake with your printer.
  • List the responsibilities of each party and the key quality and service level issues.
  • Turn this into a written agreement between you and your printer.

ERROR #7
NOT SENDING A WRITTEN ORDER (AND NOT CHECKING THE ORDER ACKNOWLEDGEMENT)

I once met a printer who had usually met his clients in the pub at the end of the month to agree the charges for the jobs that he had produced for them in
the last four weeks! This is not the best way for either side to manage budgets! Although you may have agreed terms verbally with a printer, it is essential that this is backed up with a written order. Details that have been agreed in good faith on the phone can be forgotten or misinterpreted. Your order forms your contract with the printer and it is important that there is a clear written statement of work. Many printers will send back an order acknowledgement. If there is a dispute, the order acknowledgement will be the legal agreement, not your order (unless you have a very clear written agreement to the contrary). Therefore you must check any paperwork that the printer sends you, as mistakes can creep in at this point when details are manually re-keyed.

ACTION POINTS

    • Review your order processes. Is everything clear and straightforward?
    • Do you include your organisation’s terms and conditions of purchase with an order? Read these through and check that these cover relevant issues for you.

ERROR #8
NOT MANAGING EXTRA COSTS ON THE INVOICE

Inevitably, things can change on a job midway though production. Some printers often try to put things right and then tell the client afterwards. Whilst they may
have the best of intentions, it is important that you have control over your job and your budget at all times. So you, rather than the printer, should have the say on any changes in production. Only you can truly grade the seriousness of the issue. However, in order for this to work effectively, you need to make sure that you, or someone in your team, is available at any time when the printer may be producing your work. So you must be prepared for the odd call at anti-social hours!

ACTION POINTS

    • Ensure that your orders and service level agreements have a clear statement that prevents the printer from issuing extra charges without your prior approval. If this is a new requirement for your company, talk to your printers to make this clear to them.

ERROR #9
NOT KEEPING UP A GOOD DIALOGUE BETWEEN YOU AND YOUR PRINTER

It is vital to talk to your printer on a regular basis. This enables you to review how well they (and you!) have been performing, tell each other how your businesses are evolving and discuss how you might do things better together. Your printer will realize that you take them seriously and that you are keeping a watch on what they are doing. This in turn will motivate them to provide exactly what you want. This dialogue is also a chance for them to make suggestions about your products that you may not have thought of.

ACTION POINTS

    • Set out a list of issues that it would be worth discussing with your printer. Go and visit your printer to discuss them.
    • Are there any KPIs (key performance indicators) that you would like to review as part of this exercise? Make sure that you then follow up on the meeting every few months.

ERROR #10
NOT REVIEWING PRICE REGULARLY

It is easy to get into an easy relationship with your supplier where things progress easily from month to month. However, you should never be afraid to challenge you supplier! It is useful to talk to other suppliers every few months; just to make sure that everything is as it should be. As part of this process you should make sure that you obtain a price check and a review of specification and process. If you do discover that that there are savings to be made and you have a good relationship with your current printer, then it is fair to give them the right to respond. Also, consider the cost of moving supplier.

ACTION POINTS

  • Look at the trade print press and the internet. Find some new suppliers to challenge your current supplier (but make sure that you choose the right type of
    supplier as in step 1, and the article on page 18!).

Download your copy of “10 Common Print Buying Errors and What to Do About Them” – by Matthew Parker.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

10 Marketing Ideas to Help Printers Prosper in 2015

Thoughtful business woman10 Marketing Ideas to Help Printers Prosper in 2015
By Patrick Whelan | Great Reach Communications Inc.

Take the challenge and be the catalyst for change in 2015. Try at least four of these ideas for six months and see what happens. I’d love to hear your results and get your feedback.

1. Print newsletter

Your ability to retain customers has the greatest impact on growing sales. An
informative company newsletter is one of the best ways to make that happen. It’s long been proven: Skip print, results go down. Use print, results go up. Print is taken seriously and breaks through even where e-­‐media do not. That’s why a company newsletter is critical for customer retention. It is also effective at creating demand for your services through education and, perhaps most importantly, promoting your brand as a thought leader. Content is king.  Produce and distribute one at least every 90 days.

2. Email newsletter

If producing a print newsletter isn’t achievable, produce an email version. Opt for less content (375 words max) and follow best practices. Use a third-­‐party secured sender. Add a sign up on your website and post the content to your site as well as social media. Monthly or bi-­‐monthly should be your target distribution frequency. Be mindful, however, that with spam filtering, not all of your emails will reach their intended targets. That’s why print should be part of the mix.

3. Start a blog

Google’s Hummingbird algorithm likes relevant fresh content. If you’re looking for new sources of leads, inbound web traffic represents a great opportunity. Make the content relevant to your audience and the SEO will happen organically. Once a week? Even a monthly update will generate results. Just as important as the SEO benefits, great website content promotes thought leadership which in turn, fosters trust and credibility. Make sure to share your blog out on social media as well. Email me discuss a highly effective LinkedIn idea regarding this.

4. Social media

Very simple—customers now expect this. They seek to work with tech savvy progressive companies rather than “old school” ones. If you’re not utilizing social media or not updating it consistently, your brand looks bad and you create a competitive disadvantage for your company. Social media allows you to connect with your audience in a more personable manner. This helps foster trust. Your social activities now affect your SEO as well. Don’t ignore this. In addition to the big three (Facebook, Twitter, and LinkedIn), make sure you also have a Google + page for your business. It’s a fact that Google plays favorites. It’s easy to set up.

5. Direct mail

Create a direct mail campaign and distribute it to a targeted list. Use a list source so that you’re reaching out beyond just your in-­‐house lists. Consider rolling this out on a weekly or monthly basis. I have a client that is targeting 200 names per week for two months. The offer is a half-­‐hour lunchtime review of the recipient’s current marketing activities and challenges. The mail package includes a menu from a popular restaurant from which the recipient can select their lunch. A follow-­‐up report is delivered a week later. The company is creating face-­‐to-­‐face interactions with companies and persons they have never had previous contact with. By rolling this out, they have the opportunity to gauge results and refine the offer (A/B testing).

6. Webinars

This is a great way to way to project your company as an expert and thought leader. If you’re talking about it, it is assumed you know about it! Even non-­‐ signups will be influenced by the invite and promotion. Limit these to just 30 minutes. They are easier to produce and more enticing to the recipients than longer Webinars. A quarterly basis would be a great interval. Even twice per year. Subject matter is easy to come up with and develop. Stick to ways you can help them grow or manage their business. Promote to your in-­‐house list via social media and consider an outside list source. It’s a great way to help create demand for many of the marketing services that you may offer.

7. Write a letter

Yes, it’s old school and you don’t see this often, which is one reason why you
should do it. The other reason is that it’s an easy and personable way to help foster trust and credibility. Talk about recent success stories (mini case studies), community and charitable involvement, and other information that is relevant to the recipient such as USPS rate increases or new regulations.

8. Website resources

According to Forrester Research, today’s buyers would have gone through up to
90% of their buying journey before they make the first contact with the vendor. Simply put, having up to date, relevant, engaging content (blog) gives you a competitive advantage over those that do not. Having the information reside on your site will also help with SEO. The content can be short. One page is just as effective as three. Create short case studies or mini white papers. Post content from company newsletters. Always share your new content out on social media.

9. Use Twitter

It’s a powerful tool for marketing. It requires little content and it’s very easy to reach a large targeted audience. It can be an effective way to start conversations and is yet another way to reach people you had no access to in the past. #printchat every Wednesday at 4PM ET is a great source of knowledge for this.

10. Have a Plan

Planning is critical. If you want successful results, you will need to create a plan and commit to executing it. I’m happy to discuss any of this. My company also provides some of the above-­‐mentioned tools on an area­‐exclusive and cost-­effective basis. Daily, I see companies doing some or most of these initiatives. Don’t allow your company to be out-­‐marketed.

Regards for a safe and wonderful Holiday Season!
Patrick Whelan
pat@greatreachinc.com


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

MGI JETcard

MGI JETcardArticle Provided by MGI Digital Graphic Technology

Utilizing MGI’s award winning and revolutionary inkjet technology, the JETcard provides card manufacturers with an all-inclusive printing solution.

The JETcard utilizes blank cards (with smart chip, magnetic stripe or RFID) and is ideal for turnkey production from 1 card to millions, all ready to be sold (fully printed, personalized, coated, encoded & verified).

The JETcard is targeted for card manufacturers as well as commercial printers, maximizing productivity for high volume applications while still remaining cost-effective for short runs. The JETcard has already been awarded the prestigious “2010 Siemens Innovation Grand Prix” and the Graph Expo 2011 “Must See ’em”, in recognition of MGI’s R&D achievement.

From an individual blank ISO CR-80 card, the JETcard is able to achieve in one pass, the following processes:

  • Pre-print coating to ensure a full compatibility with the substrates available on the market (PVC, ABS, paper, etc.)
  • Printing in 4 to 6 UV colors
  • Micro text and guilloché patterns
  • Full variable data printing including text, barcodes & images
  • Spot UV coating or flood UV coating for card protection
  • Security inks revealed only under a black light
  • Read & write capabilities on HiCo/LoCo magnetic stripes
  • Automated quality controls and ejection into a rejection bin of the defective cards

New Enhanced Printing functions (2011)

  • Printing with spectacular embossing/3D effects or flat print effect
  • Opaque white UV ink now available
  • Signature panel printing
  • Variable Data Printing even on embossed/3D effects

Drop-on-demand technology and an integrated RIP enable full variable data printing on all JETcard inks and coatings. For example, the security coating can be used as an anti-counterfeiting feature, revealing inks only when held under a black light.

MGI’s JETcard is a true Card Factory and can replace up to 5 different pieces of equipment traditionally used in the plastic card production chain: Litho press, collator, lamination press, die cutter and encoder/personalization printer.

Other key features of the JETcard include:

  • A production speed up to 8,000 cards per hour (simplex)
  • One of the highest print resolutions available (up to 720 x 2160 dpi)
  • Accommodates PVC, Teslin, synthetic or paper cards from 350-1000 microns (ISO CR-80 format)
  • HiCo/LoCo magnetic stripe support (read/write)
  • Capability to store up to 2,500 cards within 5 different magazines
  • Automated controls for ensuring data accuracy between card front and back

For additional product information visit us online at www.midstatelitho.net or view product page by clicking here.


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

OKI C900 Series

Introducing the NEW OKI C900 SeriesOKI Data C900 Series

Article Provided by OKI Data Americas, Inc.

OKI Data Americas announces a new category of digital printing technology with the introduction of its Multimedia Production Platform – a series of production-quality A3 color devices with innovative features and functionality that will revolutionize the office and commercial printing industries, alike. These new devices go far beyond the capabilities of traditional digital color printers, adding game-changing media handling that includes transparent media, magnets, banners and heavyweight cardstock – all within a single, compact unit. By defining this new space within the market, OKI further establishes itself as a leader in LED digital printing innovation.

Within the Multimedia Production Platform is the innovative new C900 Series. This latest series of groundbreaking digital color products includes three new A3 models – one of which features an industry-first LED five station toner configuration that supports white or clear spot color printing capabilities. All were developed to meet a wide range of graphic arts and commercial printing needs.

“OKI is excited to announce its pioneering new Multimedia Production Platform. We are re-defining LED digital color printing by introducing a new category of devices that can handle a truly impressive range of media,” said Carl Taylor, Vice President of Marketing for OKI Data Americas. “A key to the enhanced performance of these new OKI devices is our proprietary Single Pass Color technology which allows for faster print speeds, superior color resolution and registration, and expanded media handling capabilities.”

One of the benefits of OKI’s new Multimedia Production Platform is the users’ ability to expand input and output capabilities with the addition of an optional EFI Fiery XF server, feeders, stackers and other supplemental hardware for use with certain devices.

The new C900 Series units from OKI  includes the C911dn, C931dn, and C941dn, offering best in class high-definition color print quality, high volume productivity and diverse media handling abilities at a low running cost. Features include print speeds of up to 50 pages per minute1 and toner yields of up to 38,000 pages, delivering fast, reliable and cost-effective output. Handling a recommended monthly print volume of 25,000 pages, the C900 Series meets the needs of large, demanding workgroups.

These new printers further underscore OKI’s technological leadership and ability to deliver innovative, high functioning, and high quality printing solutions to an evolving marketplace.

The revolutionary new C941dn LED digital color printer features a five station toner configuration with cyan, magenta, yellow and black, plus white or clear in the fifth position; this provides an expansive new world of printing capabilities and revenue-generating opportunities. In fact, the C941dn from OKI is the first LED printer in its class to offer white or clear spot color printing and other productivity-enhancing capabilities, and is available with an EFI Fiery XF server.

Similarly, the C931dn digital color printer supports an optional EFI Fiery XF server. Designed for large workgroups and office use, the C931dn offers full color, high resolution printing capabilities, and handles a wide range of media for maximum output flexibility at a low total cost of ownership (TCO). In fact, the TCO for the C931dn is 25 percent lower versus comparable models.

The C911dn offers improved speed, print quality and performance over its predecessor. As with all C900 Series models, the C911dn features a more robust chassis, improved user interface featuring a high resolution color LCD display, and higher capacity toners for a low cost per page.

Taylor continued, “These new production-grade printers from OKI bring on-demand color printing capabilities in-house, and are ideal for companies that require high-quality output, media handling flexibility, and color consistency.”


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

Graph Expo 2014 Free Registration

Graph Expo 2014

Graph Expo 2014 Free Registration with MSL

Graph Expo 14, together with co-located show CPP Expo, is the most comprehensive “selling” trade show for Digital, Inkjet, Offset, Flexo, Gravure and Hybrid technologies, products and services for the Commercial, Transactional, Converting and Package Printing, Publishing, Mailing, In-Plant, Photo Imaging, Marketing and Industrial Printing industries this year!

Less than 5 weeks left until Graph Expo and if you have not registered for your Free Attendee Badge, you can do so by selecting the link below and completing the form: Register for Graph Expo Here!

When: September 28 – October 1, 2014

Where: McCormick Place South, Chicago, IL USA

Show Dates & Hours:

  • Sunday, September 28, 12 noon – 5 pm
  • Monday, September 29, 10 am – 5 pm
  • Tuesday, September 30, 10 am – 5 pm
  • Wednesday, October 1, 10 am – 3 pm

Check out our vendors at Graph Expo 2014:

  • Standard #1923
  • Morgana #4013
  • Challenge Machinery #3621
  • Akiles Products #4048
  • Baum #4704
  • Deluxe Stitcher Co. #3940
  • Drylam #3963
  • Ferris State University #4945
  • MBM Corporation #4051
  • MGI #3013
  • Mitsubishi Imaging #1643
  • Okidata #4231
  • Rena #2602
  • James Burns (Foliant) #1941

For a complete list of vendors, visit www.graphexpo.com. Housing for Graph Expo 14 is open, visit Graph Expo’s hotel and travel section here!


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

Graph Expo 2014 Free Registration

Graph Expo 2014

Graph Expo 14, together with co-located show CPP Expo, is the most comprehensive “selling” trade show for Digital, Inkjet, Offset, Flexo, Gravure and Hybrid technologies, products and services for the Commercial, Transactional, Converting and Package Printing, Publishing, Mailing, In-Plant, Photo Imaging, Marketing and Industrial Printing industries this year!

There are only 45 days left until Graph Expo and if you have not registered for your Free Attendee Badge, you can do so by selecting the link below and completing the form: Register for Graph Expo Here!

When: September 28 – October 1, 2014

Where: McCormick Place South, Chicago, IL USA

Show Dates & Hours:

  • Sunday, September 28, 12 noon – 5 pm
  • Monday, September 29, 10 am – 5 pm
  • Tuesday, September 30, 10 am – 5 pm
  • Wednesday, October 1, 10 am – 3 pm

Check out our vendors at Graph Expo 2014:

  • Standard #1923
  • Morgana #4013
  • Challenge Machinery #3621
  • Akiles Products #4048
  • Baum #4704
  • Deluxe Stitcher Co. #3940
  • Drylam #3963
  • Ferris State University #4945
  • MBM Corporation #4051
  • MGI #3013
  • Mitsubishi Imaging #1643
  • Okidata #4231
  • Rena #2602
  • James Burns (Foliant) #1941

For a complete list of vendors, visit www.graphexpo.com. Housing for Graph Expo 14 is open, visit Graph Expo’s hotel and travel section here!


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net

Graph Expo 2014 Free Registration

Graph Expo 2014

Graph Expo 14, together with co-located show CPP Expo, is the most comprehensive “selling”  trade show for Digital, Inkjet, Offset, Flexo, Gravure and Hybrid technologies, products and services for the Commercial, Transactional, Converting and Package Printing, Publishing, Mailing, In-Plant, Photo Imaging, Marketing and Industrial Printing industries this year!

There are only 45 days left until Graph Expo and if you have not registered for your Free Attendee Badge, you can do so by selecting the link below and completing the form: Register for Graph Expo Here!

When: September 28 – October 1, 2014

Where: McCormick Place South, Chicago, IL USA

Show Dates & Hours:

  • Sunday, September 28, 12 noon – 5 pm
  • Monday, September 29, 10 am – 5 pm
  • Tuesday, September 30, 10 am – 5 pm
  • Wednesday, October 1, 10 am – 3 pm

Check out our vendors at Graph Expo 2014:

  • Standard #1923
  • Morgana #4013
  • Challenge Machinery #3621
  • Akiles Products #4048
  • Baum  #4704
  • Deluxe Stitcher Co. #3940
  • Drylam #3963
  • Ferris State University #4945
  • MBM Corporation #4051
  • MGI #3013
  • Mitsubishi Imaging #1643
  • Okidata #4231
  • Rena #2602
  • James Burns (Foliant) #1941

For a complete list of vendors, visit www.graphexpo.com. Housing for Graph Expo 14 is open, visit Graph Expo’s hotel and travel section here!


Mid-State Litho, Inc.
5459 Fenton Rd.
Flint, MI 48507
www.midstatelitho.net