DRUPA

To printers Drupa is a big deal. It is basically the largest and most important industry trade show. It generally takes place ever 4 years in Germany. Anyone who is serious about this industry attends Drupa to get a pulse on what trends are forming in the industry. Most other trade shows are retail in nature and center around making sales. Drupa is about larger things and manufacturers will demonstrate prototypes to line up distributors and forecast interest. This makes for a very unique experience and it is something you can not miss.